Copperleaf Distilling Co. is two friends, one copper still and a gin made with native botanicals foraged on the owners’ family farm. They had a great product and almost no budget.

We found the story in the farm itself. Every bottle carries the grid reference of the paddock its botanicals came from, which gave journalists a hook and gave the brand a design idea.

We refreshed the label and brand system around that idea, wrote the launch release and invited a small group of food and drinks writers to the farm for a long lunch and a walk through the paddocks.

The launch earned coverage in national food media, a spot on breakfast radio and an order book that kept the still running for six months.