Kestrel Early Learning was opening two new centres and had a problem most of the sector shares: they could fill the rooms with children faster than they could find educators.

We built the brand around growth, for children and for staff. The new identity is bright, simple and works as well on a hi-vis vest as it does on a website. The recruitment campaign, “Room to Grow”, featured real educators talking about how they’d built their careers at Kestrel.

We photographed every centre, rewrote the careers pages and ran targeted social campaigns in the suburbs around each new site.

Both centres opened fully staffed, with applications up by more than half on the year before.